Here is some of my best editorial and commercial work.
The Ketel One Cocktail Book in collaboration with Courtney Kuebler
Ketel One
They asked for a basic guide that would teach new bartenders to love Ketel One Vodka. We delivered an award-winning recipe book with history, lore, recipes, and beautiful art. Click here to download. Be warned that the file is very large.
I worked with them on a new playbook for bartenders and buyers that supported their splashy Born to Cocktail campaign and developed collateral for the brand for global bartending competitions.
Working with Ketel One was a dream; it’s a fun and expansive brand that has strong name recognition and visual identification.
The White Lotus on HBO
Much like everyone, I love Jennifer Coolidge, so you can imagine my delight when HBO requested help developing content with its partners at Diageo for The White Lotus. I was devastated (spoiler alert) to learn that Tanya McQuoid was dead and would not be a factor in my first season working with the show.
I’m relieved to say that another celebrity, Patrick Schwarzenegger, really carried the day for us. As a team, we developed the strategy for Tanqueray and Ketel One on a show where alcohol plays a truly pivotal role. These drinks are served on screen, in Four Seasons resorts worldwide, and at the launch parties for each season. The social content received over a billion organic views, and the liquor store collateral provided huge boosts for all brands.
21Seeds
21Seeds is an emerging brand of flavored tequilas founded by two sisters and their close friend. I developed a tabletop game for them as part of a broader strategy of girls’ brunches and drag bingo nights.
I also had the chance to collaborate on a sneaker launch in partnership with Birdies. As someone who cut her teeth in fashion and softlines, it was an incredible opportunity to play a small role in the production side.
Saratoga Fine Waters
Saratoga wanted to change the narrative about fine waters. They asked me for a path-breaking, award-winning approach for on-premise sales, allowing me to make use my fine dining and hotel experience in a fresh way.
I delivered a comprehensive training program that teaches the teachers, a playbook for luxe events in five key American markets, and a new look for their trade show booths. I even went so far as to enroll in the fine waters school to become a water sommelier and work with my team on a “water wheel” to educate diners on water tableside.
Never let anyone say I am a woman of half measures.
Dear Fancy
Over a decade ago, Jia Tolentino asked me if I would write an advice column for The Hairpin (RIP) on my favorite topic: how to be a fancy person. I covered reader questions about how to spend a small windfall, addressing mixed-gender groups in a way that felt inclusive, and how to talk to your boyfriend about his fingerlicking at the table. When she moved to Jezebel, so did I. Later, Salon picked the column up.
While it is on a long hiatus, it’s about as close as you can come to talking to me on the phone and getting my take on etiquette, manners, and leveling up. It has also been a great lesson for me about backing up my work. Contrary to what your mother told you, the internet is not forever.